Content marketing is all about persuasion and driving sales. Great content marketing compels users to purchase a product or a service. Skilled copywriters capture the user’s attention and earn their trust. As such, I understand sales funnels, use emotion and empathy, and delight readers to take action.

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EBAY BUCKS

I created the marketing content for eBay Bucks, the company’s first loyalty program. This project allowed me to lead the design and deep dive into the messaging hierarchy. I also designed frameworks, and led terminology work sessions with stakeholders.

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EBAY BID ASSISTANT

I was able to create some fun and engaging marketing copy for eBay’s bid assistant product.

At the time, eBay wasn’t known for innovative or particularly interesting content. I pushed very hard on the business stakeholders to let me try something new and different. The result was that the SVP for this product area clapped when it went live!

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NOVELL WEBSITE

As the managing editor at Novell, I was responsible for the homepage and portal landing pages for http://www.novell.com.

I developed portal pages for each of the audience segments: partners, system admins, small business owners, and populated each segment with a feature story and related links for that audience.

For the homepage, I created and published new lead stories each week. These were editorial and marketing in nature, and typically followed a customer case study format.

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FAIRCHILD SEMICONDUCTOR

One of my first accomplishments at Fairchild was to write and publish an article in EE Times. I also created landing pages to tell the Fairchild story and market the benefits of our products. In addition, I wrote and edited the company’s monthly external newsletter, “Power Solutions.”

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INTEL

As a copywriter, I created marketing case studies for Intel’s business computing division.

To do this, I interviewed Intel customers and worked closely with the company’s technical marketing team.

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I created partner success stories for the IBM eBusiness group. These stories were part of their PartnerWorld website and marketing campaigns.

I interviewed the company’s partners and wrote case studies about how they were benefiting from IBM’s product solutions.

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ASPECT 

For Aspect, I created customer success stories for their CRM and contact center solutions. These marketing stories showed how Aspect’s products saved their clients money and increased their productivity.

I also created and published a monthly newsletter targeted to Aspect’s business partners and integrators.